Mail-On-Sunday 'battle' by Bartle Bogle Hegarty

3.8 9 Votes

The action is inspired by the oldest battle in time -- the battle of the sexes. We see two mammoth armies, men vs women, go to war against each other in a traditional movie battleground. The twist is, these are modern day heroes and heroines and their arsenal of weapons are everyday items peculiar to each sex. We see men kicking footballs at women, women using their handbags and their contents as lethal missiles. Suddenly, You and Live magazine bring peace and harmony on Sunday.

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Released: 25 May 2007

Credits

Project
You and Live Magazines
Client
Mail on Sunday
Brief
Appeal to a new audience via MOS's two magazines
Agency
BBH
Writer
Dave Monk
Art Director
Matt Waller
Director
Traktor
Production company
Partizan
Exposure
UK Cinema

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