Breyer Ice Cream 'bedroom' by Campbell Mithun

1.6 8 Votes

This US ad for Breyers double churn ice cream takes a humorous route to raise awareness of its new fat-free variety. The ad opens with a husband getting home late from work, while his wife lies in bed upstairs eating a tub of Breyers ice cream. The man walks into his marital bedroom and seemingly stumbles upon his wife having an illicit affair with an attractive wooden ice cream churn, despite its best efforts to hide behind a curtain. The ad was created by Campbell Mithun, which said the campaign aims to combine the qualities of the "old adage, sex sells" with "the allure of delicious ice cream". Other Breyers brands include Cyclone Caramel Tracks and Oreo Pint flavours.

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Released: 15 June 2007

Credits

Agency
Campbell Mithun
Client
Breyer's Ice Cream
Creative director
Rick Gibson
Executive producer
Matthew Brenner
Production company
Hungry Man, Inc
Director
David Gray
Editorial company
Fischer Edit
Editor
Randy Kramer
Music/sound design
Asche and Spencer
Audio post/sound design
BWN

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