Strathmore Spring Water 'double dutch' by The Leith

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Strathmore Spring Water is launching its first TV campaign following the company's £15m acquisition by Barr Soft Drinks last year.

The TV spot, which attempts to give the brand an edgy, youthful image, is part of a £1m marketing campaign for the brand in Scotland.

Strathmore, which is already the top -selling bottled water brand in the on-trade market in Scotland, is expanding its presence into the "impulse" market through the new campaign in a bid to target 18- to 34-year-old consumers.

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Released: 18 June 2007


Strathmore Spring Water
Creative agency
The Leith Agency
Mark Davies
Art director
Michael Kinlan
David Amers
Media agency
PHD North
Media planner
Karen Light
Production company
Martin Wedderburn
Simon Cull, Serious Facilities
Smoke & Mirrors

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