AA Insurance 'strictly AA' by Rapier

1.9 10 Votes

The AA Team are back, but this time they've gone ballroom dancing, in Rapier's latest ad for the company's insurance business.

As a man waltzes his partner around in a hall he tells her that the reason there are be-suited people using laptops at the side of the dance floor is because they are checking more than 20 sites to find him his cheapest car insurance.

Two of the team then waltz over to the pair and tell him of the deal they have secured.

The spot ends with a woman asking one of the AA Team if he can do a pasa doble, to which he responds: "Is that a 1.6 or a 1.8".

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Released: 04 July 2007


AA Insurance
Creative agency

David Prideaux
Art director
Kevin Bratley
Max Wright/Henry Nash
Media agency
Media planner
Amanda Littlewood
Production company
Chris Mudge
Joe Parsons @ The Whitehouse
Audio post-production
National TV across terrestrial and digital platform with below-the-line support

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