AA Insurance 'strictly AA' by Rapier

1.9 10 Votes

The AA Team are back, but this time they've gone ballroom dancing, in Rapier's latest ad for the company's insurance business.

As a man waltzes his partner around in a hall he tells her that the reason there are be-suited people using laptops at the side of the dance floor is because they are checking more than 20 sites to find him his cheapest car insurance.

Two of the team then waltz over to the pair and tell him of the deal they have secured.

The spot ends with a woman asking one of the AA Team if he can do a pasa doble, to which he responds: "Is that a 1.6 or a 1.8".

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Released: 04 July 2007

Credits

Client
AA Insurance
Creative agency

Rapier
Copywriter
David Prideaux
Art director
Kevin Bratley
Planner
Max Wright/Henry Nash
Media agency
PHD
Media planner
Amanda Littlewood
Production company
Mustard
Director
Chris Mudge
Editor
Joe Parsons @ The Whitehouse
Post-production
Framestore
Audio post-production
Zoo
Exposure
National TV across terrestrial and digital platform with below-the-line support

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