Learning & Skills Council 'innate skills' by Leo Burnett

2.4 23 Votes

The Learning & Skills Council is launching an initiative to improve the nation's skills -- an issue that figures highly on Gordon Brown's agenda.

The creative is based around the idea: "The future. It's in our hands." It encourages people to learn skills or to refine those they already have.

The campaign is part of an attempt to meet the target set by Lord Leith in his review of UK skills for the country to be a world-leader in all levels of skills by 2020.

 

 

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Released: 11 July 2007

Credits

Client
Learning & Skills Council
Agency
Leo Burnett London
Writer
Tony Malcom
Art director
Guy Moore
Planner
John Poorta
Media agency
MindShare
Media planner
Andy Parr
Production company
RSA Films
Director
Carl Erik Rinsch
Editor
Digital Domain
Post production
Digital Domain

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