Dell 'colors' by Mother New York

2.3 28 Votes

Mother New York has unveiled its first campaign for Dell, with a US-only TV spot.

The campaign promotes the company's Inspiron laptop, which is available in a range of bright colours.

The 60-second spot opens with a man using a pink Inspiron laptop while sunbathing and simultaneously using matching pink dumbbells. He is flanked by two models wearing pink bikinis.

The ad then progresses through several scenes that all feature people using coloured laptops in environments which match the colour of their Inspiron.

The campaign, which also includes press, outdoor and digital activity, is based around the idea of bringing the fun back into computers, while emphasising the more personal relationship people have with technology today.

Share On:

Released: 12 July 2007

Credits

Client:
Dell, Inspiron
Agency:
Mother New York
Creative directors:
Linus Karlsson and Paul Malmstrom
Art director:
Bill Moulton
Copywriters:
Dave Clark and Todd Lamb
Producer:
Margaux Ravis
Production company:
MJZ
Director:
Tom Kuntz
Graphics:
Stardust
Music:
The Flaming Lips, 'W.A.N.D.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Dell 'discovery' by Mother NY

Dell 'discovery' by Mother NY

New TV ad for Dell.com - assorted people enter a generic building and exit with their unique Dell laptop.