Honda 'dress for it' by Draft FCB Melbourne
Fuelled by an electro music track, the ad follows a man as he exits a building in what looks like downtown New York. Wearing a suit, we follow him walking down the street towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits -- jeans and a casual top, a tuxedo and finally board shorts and vest. As the camera continues to move back, the Honda CR-V's dynamic new redesign is revealed as the film clip reaches its climax. DraftFCB aimed to exploit the different outfits in order to highlight the unrivalled versatility at the core of the new CR-V in an emotional, uplifting fashion.