Honda 'dress for it' by Draft FCB Melbourne

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Fuelled by an electro music track, the ad follows a man as he exits a building in what looks like downtown New York. Wearing a suit, we follow him walking down the street towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits -- jeans and a casual top, a tuxedo and finally board shorts and vest. As the camera continues to move back, the Honda CR-V's dynamic new redesign is revealed as the film clip reaches its climax. DraftFCB aimed to exploit the different outfits in order to highlight the unrivalled versatility at the core of the new CR-V in an emotional, uplifting fashion.

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Released: 11 February 2007

Honda 'dress for it' by Draft FCB Melbourne

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Credits

Client
Honda Australia
Agency
DraftFCB Melbourne
Media agency
ZenithOptimedia Melbourne
Creative director
Scott Lambert
Creative team
Scott Lambert, Romani Mieszkowski, Mick Bakos, Mikey Tucker, Eric Blakeway
Agency TV producer
Karina Wright
Group account director
Stephen McLardie
Account director
Chris Ivanov
Director
Patrick Hughes
Producer
Catherine Chapple
DOP
Bob Humphreys
Editor
Adam Wills
Post-production
Animal Logic
Music
'Sourced' by Level Two Music

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