Honda 'dress for it' by Draft FCB Melbourne

0.0 0 Votes

Fuelled by an electro music track, the ad follows a man as he exits a building in what looks like downtown New York. Wearing a suit, we follow him walking down the street towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits -- jeans and a casual top, a tuxedo and finally board shorts and vest. As the camera continues to move back, the Honda CR-V's dynamic new redesign is revealed as the film clip reaches its climax. DraftFCB aimed to exploit the different outfits in order to highlight the unrivalled versatility at the core of the new CR-V in an emotional, uplifting fashion.

Share On:

Released: 11 February 2007

Honda 'dress for it' by Draft FCB Melbourne

Related Creative:


Honda Australia
DraftFCB Melbourne
Media agency
ZenithOptimedia Melbourne
Creative director
Scott Lambert
Creative team
Scott Lambert, Romani Mieszkowski, Mick Bakos, Mikey Tucker, Eric Blakeway
Agency TV producer
Karina Wright
Group account director
Stephen McLardie
Account director
Chris Ivanov
Patrick Hughes
Catherine Chapple
Bob Humphreys
Adam Wills
Animal Logic
'Sourced' by Level Two Music

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus