PG Tips 'spoon thrower' by Mother

4.2 4 Votes

Johnny Vegas has tied his old friend Monkey (from ITV days) to a rotating wheel, and throws teaspoons at the wheel. He claims he won't hit Monkey, because the ingredient Theanine in the tea has got him "in the zone". When he's out of spoons, he scares Monkey by getting other cutlery out.

Share On:

Released: 29 March 2007

Related Creative:

Credits

Agency
Mother
Client
Unilever
Project
PG Tips
Client
Katya Walters, brand development director Unilever
Brief
To continue PG Tips links with chimps and highlight the benefits of the amino acid Theanine
Production company
Rattling Stick
Director
Daniel Kleinman
Editor
Steve Gandolfi at Cut and Run
Post-production
The Mill
Media agency
MindShare
Media planner
Mike Mulholland
Producer
Johnnie Frankel
Exposure
National TV, national press, 48-sheets, instore, online, packaging

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus