Lynx 'dinner party' by BBH

3.0 13 Votes

A young couple have invited the boyfriend's parents round for dinner to meet the girlfriend for the first time. After introductions, the boyfriend's father excuses himself and goes to the bathroom. Intrigued by the new packaging on his son's can of Lynx, he sprays a little to test the fragrance. When he returns to the party, the girlfriend catches the scent and can't stop herself screaming the catchphrase "Bom chicka wah wah" and ripping the father's clothes off in front of her bewildered boyfriend.

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Released: 03 February 2007


dinner party
Russell Taylor Global Marketing Director Axe / Lynx at Unilever
Communicate that Axe has upgraded its fragrances and packaging
Bartle Bogle Hegarty
Agency planner
Jonathan Bottomley
Agency producer
Katherine Cheng
Art directors and copywriters
Rosie Arnold, Matt Kemsley, Kevin Stark, Nick Kidney, Caprice Yu, Tim Geoghegan
Creative directors
Rosie Arnold, William Gelner
Production company
The Directors Bureau
Katrine Haberstock
Mike Maguire
Director of photography
Bob Richardson
Media company

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