HP 'dreams' by Beattie McGuinness Bungay

2.3 21 Votes

The sense of elation at waking up on a Saturday morning and realising you are free from the shackles of work for two whole days is the inspiration behind the latest HP Sauce TV work. Beattie McGuinness Bungay have linked this feeling to HP through the medium of the bacon buttie, because this is the way that many people will start their Saturday and relate the food with the emotion. The execution, which has a media spend of £1.6m, begins with a man waking up to the wonderfully tantalising smell of bacon cooking. In a hazy dream-like state he imagines the perfect bacon sarnie as bottles of HP Sauce bounce past and newspaper-sized eggs and giant rashers of sizzling bacon come together to make said sandwich. However, the dream becomes a nightmare when he wakes up and his girlfriend has nicked his dream sandwich.

Share On:

Released: 07 March 2007

Related Creative:

Credits

Client
HP Sauce
Agency
Beattie McGuinness Bungay
Producer
Jane Oak
Creative director
Trevor Beattie
Art director
Bil Bungay
Copywriter
Paul Burke
Production company
Infinity Productions
Director
Simon Burrill
Producer
Charlotte Woodhead
Executive producer
Mark Stothert
Editor
Gareth McEwen at The Whitehouse
Post-Production
Rushes

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

HP Sauce launches first TV ad in five years

HP Sauce launches first TV ad in five years

HP Sauce is launching its first TV ad in five years, targeting men with a tongue-in-cheek campaign called 'HP Sauce of Manliness' that sets out to reveal "man truths".

HP 'Beats Audio' by Drum

HP 'Beats Audio' by Drum

Drum PHD has created a cinema campaign to promote the audio technology that comes with HP PCs.