Teletext 'no blah blah' by Clemmow Hornby Inge

2.0 20 Votes

Teletext is re-asserting its role as the provider of simple and succinct information accessible through the TV with a fresh campaign. The work aims to promote Teletext as a service that cuts out all unnecessary information. The first 40-second TV spot shows shots of a variety of everyday situations that people are faced with, including: a boring boardroom meeting; talk show hosts chatting; people talking on mobile phones; and politicians speaking. Incorporated into each shot is the word "Blah". The ad ends with the strap-line: "Teletext. No Blah Blah."

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Released: 12 March 2007

Credits

Project name
No Blah Blah
Client
Ash Makkar, marketing director, Teletext
Brief
To reassert the role for Teletext in peoples' lives
Agency
Clemmow Hornby Inge
Creative director
Ewan Paterson
Creative team
Alan and Sandy Cinnamond
Planner (creative agency)
Oli Egan
Media planning
Vizeum
Production company
Academy
Director
Chris Dada
Editor
Dan Robinson, Cut &Run
Post production
Absolute
Exposure
National TV, six-sheet posters, Tube car panels, press, radio

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