Tennent's Away Capacity by Newhaven

2.5 4 Votes

Tennent Caledonian Breweries, the Scottish arm of InBev, is breaking its first football commercial campaign dedicated to supporters of Scotland's national team. The ad breaks in cinemas on March 9 and on TV later this month. The ad, created by Newhaven agency, builds on the "Wherever It Takes Us, Whatever It Takes" message that Tennent's Lager launched as part of an £8m sponsorship of the Scotland team.

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Released: 09 March 2007

Credits

Creative agency
Newhaven
Client
Kirsty Hunter, director of marketing at Tennent's
Copywriter
Zane Radcliffe
Art director
Gareth Howells
Production company
The Gate Films
Director
Phil Taylor
Editor
Jonny Bongo
Post -production
Rushes
Media agency
Starcom
Media planner
Anushia Johnson

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