Nike 'addicted' by Wieden & Kennedy Amsterdam

2.7 19 Votes

The new "addicted" campaign for the Nike Plus system is voiced by 'Fight Club' actor Edward Norton and tells the story of a man addicted to running and the things that have happened to him during his daily stints on the streets. The ad was filmed in Prague, New York and Marseille.

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Released: 24 April 2007

Credits

Client
Paolo Tubito, director of brand communications EMEA, Enrico Balleri, brand communications manager EMEA, at Nike
Brief
The PR launch of Nike+ created great buzz and feedback about the product and Nike's collaboration with Apple. W+K was tasked with raising consumer awareness of the Nike+ experience.
Agency

Wieden & Kennedy Amsterdam
Creative directors
Alvaro Sotomayor, Hunter Hindman, Rick Condos
Art director
Hunter Hindman
Copywriter
Rick Condos
Group account director
Patricia Cerda
Account manager
Colin Leary
Producers
Elissa Singstock
Assistant producer
Orlando Wood
Media
Josh Gledhill
Planner
Dave Cobban
Executive creative directors
Al Moseley, John Norman
Executive producer
Elissa Singstock
Production company
MJZ
Director
Dante Ariola
Producer
Natalie Hill
Editor
Andrea MacArthur (Peepshow Post London)
Post-production company
The Mill London (post and EFX), Core 11 St. Louis (EFX)
Audio post-prod company
Grand Central Studios, London
Music agency
A-bomb, London
Media agency
MindShare

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