Renault 'fisherman' by Publicis Paris

3.4 26 Votes

"Fisherman" tells the story of a mass of people in a city inexorably drawn to a Renault being used as bait by a giant fisherman waiting in the hills. Production company Psyop collaborated closely with Publicis Paris to enhance the script, focusing on the story and the magical details of the world that bring that story to life. With sister company MassMarket, Psyop focused on creating a seamless blend between live action and CGI. Almost every scene from the spot was digitally enhanced to create a magical world. The giant was brought to life through a combination of live action and CGI enhancement -- the living, breathing world of his hat, for example, was created fully in CGI.


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Released: 30 May 2007

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Creative director
Herve Plumet
Marc Rosier
Art director
Jean Marc Tramoni
Agency producer
Sam Fontaine
Eben Mears
Production company
Executive producer
Daniel Bergmann; Psyop-Justin Booth-Clibborn
Mungo Maclagen
Visual effects company
VFX executive producer
Justin Lane
VFX/post producer
Jen Glabus
VFX supervisor
Chris Staves
Haejin Cho
Cass Vanini

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