Kickers 'go do something new' by Karmarama

1.6 25 Votes

In its latest ad for Kickers, Karmarama is attempting to reach the brand's core 16- to 25-year-old demographic by creating a 60-second spot that attempts to be more like a music video than an ad. Fast-moving animation and slogans are interspersed with live action shots and backed by a specially created rap about the history behind Kickers shoes. The campaign has been created to promote the company's strategy of "go do something new".

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Released: 30 May 2007

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Credits

Client
Hugh Sweeney, marketing manager and Simon Jobson, head of brand marketing for Kickers
Brief
Bring the Kickers "Do something" spirit to life to raise brand engagement and visibility among 16- to 24-year-olds (especially males) and the trade.
Creative agency
Karmarama
Writer
Tobin
Art director
Tobin
Media agency
Naked Communications
Media planner
Ben Milligan
Production company
2AM
Director
PAM
Editor
PAM
Audio
PAM
Exposure
National TV and online

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