Sony Blu-ray 'entertainment like no other' by Fallon

2.7 26 Votes

Fallon's latest campaign for Sony supports the long-awaited launch of its Blu-ray technology as the next generation in high definition visual entertainment across its music, movie and gaming brands.

At the centre of the campaign is a a 60-second ad, directed by Brett Foraker, the RSA Films director and 4Creative chief, featuring images of blue lasers accompanied by a piano music soundtrack.

The TV campaign will be supported by an online activity created by RMM, Hi-Res! And Immediate Future Acknowledgement as well as in-store creative by WWAV Rapp Collins.

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Released: 15 June 2007

Credits

Client
James Kennedy, general manager, Sony Europe

Writers
Lawrence Seftel and Dave Day

Art directors
Lawrence Seftel and Dave Day

Producer
Rachel Hough

Planner
Gareth Goodall

Media agency
OMD

Media planner
Christina Hesse

Production company
RSA Films

Director
Brett Foraker

Editor

Adam Rudd @ Final Cut

Post-production

The Moving Picture Company

Audio post-production

Wave

Exposure

National TV

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