Sony Blu-ray 'entertainment like no other' by Fallon

2.7 26 Votes

Fallon's latest campaign for Sony supports the long-awaited launch of its Blu-ray technology as the next generation in high definition visual entertainment across its music, movie and gaming brands.

At the centre of the campaign is a a 60-second ad, directed by Brett Foraker, the RSA Films director and 4Creative chief, featuring images of blue lasers accompanied by a piano music soundtrack.

The TV campaign will be supported by an online activity created by RMM, Hi-Res! And Immediate Future Acknowledgement as well as in-store creative by WWAV Rapp Collins.

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Released: 15 June 2007


James Kennedy, general manager, Sony Europe

Lawrence Seftel and Dave Day

Art directors
Lawrence Seftel and Dave Day

Rachel Hough

Gareth Goodall

Media agency

Media planner
Christina Hesse

Production company
RSA Films

Brett Foraker


Adam Rudd @ Final Cut


The Moving Picture Company

Audio post-production



National TV

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