Impulse 'train' by Vegaolmosponce

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The campaign communicates the Impulse re-launch, and shows the perceived lack of romanticism in modern life. Impulse promise its new fragrances will create "new men" and bring back the grand romantic gesture into modern life. The manifestations include 'ring', 'airport', 'airplane' and 'train' and in each spot shows how a grand gesture goes wrong and leaves the lady in question disappointed.

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Released: 29 March 2007

Credits

Client
Pablo Gazzera - Latam Category Marketing Director (DEOS)
Alejandro Helou - Latam Brand Marketing Director (AXE)
Julieta Echeita - Latam Marketing Brand Manager (AXE)
Product
Impulse,
Company
Unilever Argentina
Brief
to communicate the Re-launching of Impulse
Creative agency
Vegaolmosponce
Executive creative director
Hernan Ponce
Creative director
Rafael D'Alvia, Sebastian Stagno
Art director
Ricardo Armentano
Copywriter
Analia Rios
Planner (creative agency)
Diego Luque
Client Services director
Vanina Rudaeff
Group account director
Victoria Garzón
Media agency
Initiative Media
Media planner
Ignacio Sicardi
Production company
Rebolucion
Director
Armando Bo / Lemon
Editor
Pablo Barbieri
Post-production
Metrovision
Audio post-production
Swing Musica

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