Saatchi & Saatchi has produced a 30-second TV ad for the NSPCC to build awareness of its three-year-long Child's Voice Appeal, which aims to raise £50 million to improve and expand its helpline and online counselling services.
The campaign is based around the line "help us listen to every child's voice", and the ad features a butterfly whose wings are made of ears.
Released: 24 September 2008
Project
Butterfly
Client
John Grounds, director of communications, NSPCC
Brief
Make people believe that the NSPCC needs their money in order to answer every child's cry for help
Creative agency
Saatchi & Saatchi
Writer
Matthew Skolar
Art director
Philippe Fass
Planner
Jane Cantellow
Media agency
ZenithOptimedia
Media planner
Sheila Bowden
Production companies
1st Avenue Machine, Passion Pictures
Director
Aaron Duffy
Post-production
Framestore
Audio post-production
Wave
Exposure
TV
The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.
© Haymarket Media Group Ltd.