COI/Welsh Assembly Government 'heavy' by Golley Slater

2.8 8 Votes

A new campaign by Golley Slater for the COI and Welsh Assembly Government is aimed at raising awareness of carbon emissions and to persuade the public to reduce their own emissions.

The ads conclude with a bespoke website url where you can calculate your own carbon footprint and get advice on how to reduce it.

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Released: 29 September 2008

Credits

Project name
Climate Change Awareness Campaign
Client
COI/Welsh Assembly Government
Brief
To raise awareness of carbon emissions and to persuade the public to take positive action around the home to reduce their own emissions.
Creative agency
Golley Slater
Copywriters
Martin Bush, Michelle Pope
Art Directors
Martin Bush, Dave Abbott
Media agency
Carat
Production company
COI (in-house)
COI Producer
Jane Edwards
Director
Simon Cracknell
Editor
Rachel Spann at The Quarry
Post-production
Prime Focus London
Audio post-production
Gary at Grand Central Sound Studios
Music
Mcasso Music
Account director
Mike Phillips
Account manager
Victoria Hale
Account executive
Sally Gillo
Exposure
TV, outdoor and online commencing 1 October 2008

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