COI 'climate change' by Golley Slater

2.7 13 Votes

Golley Slater has created this ad for the Welsh Assembly Government/COI to raise awareness of carbon emissions and persuade people to take positive action around the home to reduce their own emissions.

The 40 second ad, voiced by comedian Rob Brydon, shows people performing everyday acts such as brushing their teeth or boiling the kettle but with dramatic consequences.

The action then becomes a memory prompt to do something about energy wasting habits.

The ad ends with a link to a bespoke website where you can calculate your own carbon footprint.

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Released: 01 October 2008

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Credits

Client
COI/Welsh Assembly Government
Agency
Golley Slater
Coywriters
Martin Bush
Michelle Pope
Art directors
Martin Bush
Dave Abbott
Production company
COI (in-house)
Director
Simon Cracknell
Post production
Prime Focus London
Music
Mcasso Music

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