ICBC 'Graham' by Wasserman + Partners

2.1 15 Votes

Wasserman + Partners' latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight "Dirty Drivers".

The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.

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Released: 02 October 2008


ICBC (Insurance Corporation of British Columbia)
Creative Agency:
Wasserman + Partners Advertising, Vancouver
Creative Director:
Liam Greenlaw
Art Director:
Liam Greenlaw
Liam Greenlaw, Steve Zaozirny
Production Company:
The Garden, Toronto

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