Marks and Spencer 'M&S money' by Rainey Kelly Campbell Roalfe Y&R
Shot in black and white, the 40 second ad opens with a chequered flag dropping on a packed stock car rally, with Jodie at the wheel of one of the cars. She skilfully navigates the first series of bends and avoids the other cars on the track, only to have another car crunch into the back of hers. The ad then cuts to Kidd pulling into a smart Mayfair square where a function is taking place. As she slams her door shut, she drops her keys down a drain and realises that she's locked her party heels in the back of the car.