Volvic 'volcanicity' by Rainey Kelly Campbell Roalfe Y&R

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The campaign refreshes the "Volcanicity" campaign theme with a more quirky and tongue-in-cheek humour, with voice overs by Matt Berry, star of The Mighty Boosh and Garth Marenghi's Darkplace and Tom Goodman-Hill, currently starring in Spamalot. The TV ads feature a talking volcano called George who explains to his dinosaur sidekick, Tyrannosaurus Alan, that because Volvic water filters through volcanic rock, it is full of volcanicity. The effect of such pure hydration is dramatic, prompting George and Alan to shout ‘Come on World, I'll have you for breakfast!'.

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Released: 18 April 2007


Patrick Kalotis, Sales & Marketing Director, Danone Waters
Creative Team
Jonathan Thake & Lee Tan
Creative Directors
Mark Waldron & Dave Godfree
Account Director
Maria Nicholson
Agency Planner
Jeremy Poole
Simon Willows
Production Company
Post-production Company

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