Lurpak 'mushroom' by Wieden & Kennedy

3.2 16 Votes

Lurpak has launched a series of three TV ads to tempt the tastebuds. In "mushroom", we see the fungi grow in the woods before it gets fried in a pan with a little Lurpak to help the process. Other creatives, "bread" and "potato" also shows the baking and cooking process with suitably fast and slow film speeds. This creative is a lot more mature than the claymation Lurpak man cheekily playing the trumpet and takes a step toward positioning the product with a new consumer in mind.

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Released: 29 March 2007

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Creative directors
Ben Walker and Matt Gooden
Account director
Penny Brough and Alex Conaway
Agency producer
Jon Chads
Production company
Antoine Bardou-Jacquet
Russell Curtis
Lighting cameraman
Damien Morisot
Offline editor
Bill Smedley@Work

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