Big Yellow Storage 'get some space in your life' by Clemmow Hornby Inge

4.4 119 Votes

This creative is designed to show how many belongings a person acquires over their life, and how space can be freed up while not relinquishing possessions, by using storage. The execution is set in a bare room where a tidal wave of everyday possessions, such as kids' toys, CDs, books, electrical equipment and even half a piano, crash in waves across the room and into the far wall.

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Released: 25 April 2007

Credits

Client
Rob Strachan, marketing director at Big Yellow Storage
Brief
Educate the UK market on storage and expand its relevance to peoples' everyday lives
Agency
Clemmow Hornby Inge
Creative director
Charles Inge
Creative team
Charles Inge, Ewan Paterson, Nigel Roberts
TV producer
Enca Kaul
Planner (creative agency)
Ben Southgate & Cat Wiles
Production company
Blink
Producer
Matthew Fone
Director
Dougal Wilson
Art director
Olly Williams
Animation director
Drew Lightfoot
Post-production
Moving Picture Company
Sound design
Anthony @ Factory Studios
Media planning
Naked Inside and Matters Media
Media planner
Andy Griffin
Exposure
TV, national press, online, regional radio, direct marketing, advertorials

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