Glenfiddich 'every year counts' by 180 Amsterdam

3.7 29 Votes

The campaign for Glenfiddich reverses the category of talking about what ageing does to whisky, and instead talks about what maturation does to people. "Every year counts" is about the ageing process people go through in a single year. A day or a week is too short to measure any significant changes in our lives. A year, on the other hand, is a perfect measure both for people and whisky, according to Glenfiddich. The "every year counts" concept comes to life in a 60-second TV spot directed by Ralf Schmerberg. Shot in Berlin, Bombay and Glenfiddich's own distillery in Dufftown.

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Released: 07 May 2007


Steve Sturgeon, Chris Rigby global marketing directors, Glenfiddich
Executive creative director
Andy Fackrell, Richard Bullock
Art director
Antero Jokinen
Copy writer
Niklas Lilja
Agency producer
Claire Finn
Account team
Anna Soderstrom, Natalie Graeme, Kelli Stam
Art buyer
Marlon Lee
Production company
Trigger Happy
Ralf Schmerberg
Stephan Vens
Director of photography
Frank Griebe
Robert Krummer
Post production
Das Werk, Bernie Greiner
Post producer
Hans Andresen
Original music
Elias@LA Music Company

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