NSPCC 'talking doll' by Saatchi & Saatchi

3.0 15 Votes

This TV ad campaign aims to remind adults how frightening it can be for an abused child with no-one to talk to; encouraging them to support ChildLine, a service provided by the NSPCC.

In one scenario a doll called Mandy sings, plays games and listens to the secrets of her friend Ellie who is punched by her mum. In another, a toy robot called Astrobot talks about how his mission to protect his buddy Joe who is often locked in a "dark place" by his dad.

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Released: 09 May 2007

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Credits

Client
NSPCC
Agency
Saatchi & Saatchi
Art director
Marion Cohen
Copywriter
Cassandra Yap
Head of art
Brian Connolly
Creative directors
Brian Connolly and Paul Domenet
Account team
Laetitia Rennie, Liz Griffiths
Production company
Academy
Director
Nick Gordon



 

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