NSPCC 'talking doll' by Saatchi & Saatchi

3.0 15 Votes

This TV ad campaign aims to remind adults how frightening it can be for an abused child with no-one to talk to; encouraging them to support ChildLine, a service provided by the NSPCC.

In one scenario a doll called Mandy sings, plays games and listens to the secrets of her friend Ellie who is punched by her mum. In another, a toy robot called Astrobot talks about how his mission to protect his buddy Joe who is often locked in a "dark place" by his dad.

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Released: 09 May 2007

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Saatchi & Saatchi
Art director
Marion Cohen
Cassandra Yap
Head of art
Brian Connolly
Creative directors
Brian Connolly and Paul Domenet
Account team
Laetitia Rennie, Liz Griffiths
Production company
Nick Gordon


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