Volkswagen Golf 'night drive' by DDB London

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DDB London's latest TV spot for the VW Golf features the distinctive vocal talents of Richard Burton and uses the actor's recording of Dylan Thomas' 'Under Milkwood' as part of its soundtrack.

The ad, which broke during this week's Champions League Final on Sky and ITV, urges drivers to rediscover the joy of night driving. Directed by Noam Murro and with cinematography by the 'Collateral' director of photography, Paul Cameron, the 90-second spot features a Golf being driven around the deserted, late night Los Angeles streets. It ends with the line: "when was the last time you just went for a drive?"

The TV spot is backed with a microsite, created by Tribal. Visitors to www.night-driving.com can produce their own version of the ad, using unseen footage that they can cut using online editing software. Additional support comes in the form of press and poster executions, with a direct campaign to follow in June.

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Released: 23 May 2007

Credits

Project
Night drive
Client
Catherine Woolfe, marketing communications manager, Volkswagen
Brief
showcase Golf's strengths as a driving experience
Creative agency
DDB London
Writer
Sam Oliver
Art director
Shishir Patel
Producer
Lucinda Ker
Production company
Independent/Biscuit Filmworks
Director
Noam Murro
Editor
Tim Thornton-Allen, Marshall Street Editors
Post production
Framestore
Exposure
National TV

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