Barnardo's 'never give up' by Bartle Bogle Hegarty

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Barnardo's has launched a new campaign and positioning through BBH.

The campaign introduces a new long-term brand positioning called "Believe in children". The key thread throughout all elements of the campaign is that Barnardo's is determined to stick by young people until they get their lives back on track.

The campaign includes press, outdoor and radio activity. James Bond actor Daniel Craig has contributed the voiceover to the radio spot.


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Released: 26 June 2007

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Bartle Bogle Hegarty
Andrew Nebel, director of marketing, Barnardo's
Creative director
Nick Gill
Agency planner
Catriona Berry
Agency producer
Georgina Kent
Andy McLeod
Post-production house
Big Bouy
Audio post-production house
Jim Allen
Media agency
John Ayling & Associates

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