Barnardo's has launched a new campaign and positioning through BBH.
The campaign introduces a new long-term brand positioning called "Believe in children". The key thread throughout all elements of the campaign is that Barnardo's is determined to stick by young people until they get their lives back on track.
The campaign includes press, outdoor and radio activity. James Bond actor Daniel Craig has contributed the voiceover to the radio spot.
Released: 26 June 2007
Agency
Bartle Bogle Hegarty
Client
Andrew Nebel, director of marketing, Barnardo's
Creative director
Nick Gill
Agency planner
Catriona Berry
Agency producer
Georgina Kent
Director
Andy McLeod
Post-production house
Big Bouy
Audio post-production house
Wave
Editor
Jim Allen
Media agency
John Ayling & Associates
Barnardo's is launching a campaign, "life story", to show the impact of positive encouragement on a child's life. The campaign, created by Bartle Bogle Hegarty, was shot by the ?director Ringan Ledwidge through Rattling Stick.
© Haymarket Media Group Ltd.