Department for Transport 'moment of doubt' by Leo Burnett

3.6 24 Votes

The Department of Transport's latest campaign in its fight to prevent drink driving shows the devastating personal consequences drivers can experience if they are stopped on the road and breathalised.

The 30-second TV spot, created by Leo Burnett, is filmed from the point of view of a male drinker as he approaches a bar, with the camera offering the viewer a first-hand account of the man's experience as he begins to order a drink.

But before he can tell the barman his order, the barman eerily takes on the voices of a range of characters, including a policeman, his boss, a car salesman and a distressed girlfriend.

Each character gives the viewer and the man an insight into their reaction if he was convicted for drink driving. The impressive ad is supported by ambient, radio and online activity.

Share On:

Released: 25 July 2007

Related Creative:

Credits

Client
Department for Transport
Agency
Leo Burnett
Copywriters
Tony Malcom
Dan Fisher
Art directors
Guy Moore
Rick Brim
Planner
Nick Docherty
Production company
HLA
Director
John Hardwick
Editor
Owen Oppenhiemer
Post-production
Rushes

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Department for Transport

Department for Transport "pub loo shocker" by Leo Burnett

Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

The Department for Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign.