Mentos 'tongue twister' by BBH China

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BBH China has created a TV campaign for confectionery brand Mentos to launch its liquid-filled gum variety.

The aim of the campaign was to position Mentos as the gum young Chinese consumers can have fun with.

It features a pair of bored office workers creating shapes with the gum, and ends with one of them producing a small fountain bursting with the green liquid found inside Mentos gum.

The TV ad is supported by viral, press and poster activity.

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Released: 22 November 2007

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Credits

Client
Mentos
Agency
BBH China
Copywriter
Carol Ong
Art director
Yingo Ma
Production company
Goodboy'z House


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