Mentos 'tongue twister' by BBH China
BBH China has created a TV campaign for confectionery brand Mentos to launch its liquid-filled gum variety.
The aim of the campaign was to position Mentos as the gum young Chinese consumers can have fun with.
It features a pair of bored office workers creating shapes with the gum, and ends with one of them producing a small fountain bursting with the green liquid found inside Mentos gum.
The TV ad is supported by viral, press and poster activity.