McDonald's 'great escape' by Leo Burnett London

2.5 11 Votes

Men all over the world will recognise the scenario in McDonald's Christmas campaign, in which a man is dragged around the shops by his girlfriend while longing to escape.

The 30-second spot, created by Leo Burnett London, also parodies the classic film, 'The Great Escape'.

In the ad, a young man manages to break away from his shopping-mad girlfriend. The iconic theme tune from 'The Great Escape' is heard as he darts into Santa's grotto, where he finds a secret underground tunnel.

He then tunnels underground before breaking up through the floor of a McDonald's restaurant to purchase the big cheese and bacon burger from the Festive Menu.

However, just as he goes to take a bite, his wily girlfriend catches up with him, foiling his daring escape.

The TV ad is supported by press, outdoor and online activity.

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Released: 29 November 2007


Leo Burnett London
Creative team:
Bertie Scrase; Philip Deacon
Creative directors:
Jon Burley; Jim Bolton
Richard Cordiner
Production companies:
Knucklehead ; 2 AM Films

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