WHO 'real estate' by DraftFCB Sydney

2.8 13 Votes

At a time when the Australian public's desire for celebrity news remains voracious, DraftFCB has created this print, TV, viral and ambient campaign for WHO magazine. The campaign features beautifully dressed young women who have become celebrity news addicts that languish around street corners and alleyways. This latest ad features a defeated-looking estate agent. Many of the houses in the street carry "For Sale" signs and the agency admits that when a newsagent opened recently the addicts moved in. He then gestures to an alleyway full of beautiful young women lying around in expensive dresses reading WHO magazine.

Share On:

Released: 22 February 2007

Credits

Agency
DraftFCB Sydney
Creative director
Simon Edwards
Agency producer
Tanja Bernhardt
Account management
Jonathan Samengo, Bella Howe, Robyn Wardell
Client
Time Inc
Production
Cherub Pictures
Post production
MRPPP
Photographer
Kerry Wilson


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus