Direct Line 'splash' by M&C Saatchi
In a move away from market price comparisons, Direct Line has launched a series of ads which focus on destruction to highlight the importance of insurance.
This spot shows water pouring down in slow motion into a living room, soaking the table, sofa and floors below and knocking over furniture and ornaments.
A voiceover says: "Destruction, devastation, distress -- protect against them with Direct Line home insurance."
A previous spot for Direct Line car insurance showed a pile of bricks falling in slow motion onto a car below, smashing the windows and lights.