Direct Line 'splash' by M&C Saatchi

2.8 104 Votes

In a move away from market price comparisons, Direct Line has launched a series of ads which focus on destruction to highlight the importance of insurance.

This spot shows water pouring down in slow motion into a living room, soaking the table, sofa and floors below and knocking over furniture and ornaments.

A voiceover says: "Destruction, devastation, distress -- protect against them with Direct Line home insurance."

A previous spot for Direct Line car insurance showed a pile of bricks falling in slow motion onto a car below, smashing the windows and lights.


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Released: 08 January 2008

Related Creative:


Direct Line
M&C Saatchi
Creative director
Graham Fink
Creative team
Ian Brassett
David Anderson
John Pardue
Jane Edwards
Kate Havers
Production company
The Pavilion at Serious Pictures
Film editing company
The Quarry
Audio post-production

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