Anchor 'sheds' by CHI&Partners

2.4 27 Votes
CHI&Partners has unveiled its latest work in their "Free-range butter company" campaign for Anchor.

The commercials are born out of the claim that only Anchor cows are free to roam outside whenever they choose.

The films have been crafted out of Fuzzy Felt, giving them a low-tech, home-made feel.

In order to make the campaign, the agency used an incredible 16,651 pieces of felt.

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Released: 23 January 2008

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Credits

Client
Anchor butter
Agency
CHI&Partners
Art director
Dave Masterman
Copywriter
Ed Edwards
Production company
Tandem Films
Post-production
Rushes
Audio post
Wave

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