Honda 'problem playground' by Wieden & Kennedy London

2.3 39 Votes

Honda introduces its first zero-emission hydrogen fuel cell car, the Honda FCX Clarity, in this 90-second spot, part of its "Problem Playground" campaign.

The ad begins with an extreme close-up of a Rubik cube and then shows an army of Honda workers building a sculpture of Honda's hybrid engine using thousands of Rubik cubes.

The team heads outside to complete further puzzles, leading up to a giant jigsaw model of the Honda FCX Clarity.

A voiceover tells viewers that when you love finding solutions every problem becomes a playground.

Share On:

Released: 04 February 2008


Wieden & Kennedy London
Creative directors
Tony Davidson
Kim Papworth
Sam Heath
Art director
Frank Ginger
Production company
Antoine Bardou-Jacquet
The Mill

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus