Honda 'problem playground' by Wieden & Kennedy London

2.3 39 Votes

Honda introduces its first zero-emission hydrogen fuel cell car, the Honda FCX Clarity, in this 90-second spot, part of its "Problem Playground" campaign.

The ad begins with an extreme close-up of a Rubik cube and then shows an army of Honda workers building a sculpture of Honda's hybrid engine using thousands of Rubik cubes.

The team heads outside to complete further puzzles, leading up to a giant jigsaw model of the Honda FCX Clarity.

A voiceover tells viewers that when you love finding solutions every problem becomes a playground.

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Released: 04 February 2008

Credits

Client
Honda
Agency
Wieden & Kennedy London
Creative directors
Tony Davidson
Kim Papworth
Copywriter
Sam Heath
Art director
Frank Ginger
Production company
Partizan
Director
Antoine Bardou-Jacquet
Post-production
The Mill

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