Ford Focus 'orchestra' by Ogilvy Advertising

3.6 72 Votes

Oglivy Advertising has created an orchestra built entirely from real car parts to back the new Ford Focus.

The 60-second spot only uses parts from the Focus as part of a metaphor for the way car parts come together to form a stylish whole.

In the ad, the instruments are played by professional musicians, who perform a specially commissioned piece of music.

The theme, which has being carried over into press, radio and DM activity, ends with the line "The new Ford Focus. Beautifully arranged."

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Keywords:

Oglivy, Ford, Television

Released: 04 February 2008

Related Creative:

Credits

Client
Ford
Agency
Oglivy Advertising
Writer
John Crozier
Art director
Dom Sweeney
Creative partner:
Greg Burke
Planner
Stephen Wallace
Photographer
Benedict Redgrove
Production
The Mill
Media agency
MindShare

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