Pot Noodle 'high voice' by Mother

1.6 12 Votes

The Welsh Pot Noodle miners have returned in the latest TV ad through Mother for the fast-food snack.

The spot uses a spoof news report to highlight Pot Noodle's reduced salt content, which has been lowered by 50%.

The miners in the 30-second spot all have high voices due to the hazardous machinery used in the Pot Noodle factory to extract salt from the product. At the end of the ad, it becomes apparent that the miners have been getting their private parts caught in the machinery.

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Released: 11 September 2007

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Credits

Client
Pot Noodle
Agency
Mother
Media agency
MindShare
Media planner
James Hart
Production company
Tomboy Fims
Director
Ben Wheatley
Editor
Matthew Felstead
Post-production
MPC
Audio post-production
Factory

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