Pizza Hut 'cheesaholics' by Wieden & Kennedy London

1.2 14 Votes

Pizza Hut is backing its new Triple Cheesy Bites pizza with a 20-second TV spot created by Wieden & Kennedy.

The ad shows four people enjoying the pizza in a Pizza Hit restaurant, but instead of showing the diners faces, the ad shows their hands racing to grab a slice of the pizza.

As they do so, a voicover intones: "Come on, release the cheese".

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Released: 12 September 2007

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Credits

Client
Pizza Hut
Agency
Wieden & Kennedy London
Creatives
Ida Gronblom
Fabian Berglund
Planner
Stuart Smith
Media agency
Starcom
Media planner
Josie Lyons
Director
Charlie Paul
Itch
Editor
Julian at Cut and Run
Post-production
Zoe
The Mill
Audio post-production
750m

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