Persil 'Mr Men' by Bartle Bogle Hegarty

2.9 42 Votes

Persil has struck a promotional partnership with Chorion, who licences the Mr Men characters, as part of a marketing campaign offering consumers free Mr Men toys across its detergent range.

The campaign, created by Bartle Bogle Hegarty, includes a 30-second ad and three 10-second versions, as well as posters and press ads.

The campaign marks the second sponsorship activity for the Persil brand, following a tie-up with the film 'Happy Feet'.

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Released: 13 October 2007

Credits

Client
Persil
Agency
Bartle Bogle Hegarty
Planner
Robert Ward
Writer
Wesley Hawes
Art director
Gary McCreadie
Directors
Chris Rule and Ben White
Production company
Conkerco

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