'the idea' by The Lab

2.4 15 Votes

Leeds-based agency The Lab has created a series of four TV spots to promote online gambling and games website

The £1m campaign takes a comical approach, telling the story of the client attempting to produce its first TV ad.

Four spots will run on TV from the end of this month, beginning with the ad shown here.

Prior to the campaign, put its entire marketing budget into sponsorship through Five's 'Shark' TV series. However, the relaxation of advertising laws for games led to a rethink, following the introduction of new rules in September.

Share On:

Released: 25 February 2008


The Lab

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus