Birds Eye 'good mood food' by AMV BBDO

1.9 10 Votes

Madness frontman Suggs introduces viewers to the Birds Eye "big house" in his second appearance for its "Good mood food" ad campaign.

The TV campaign, created by Abbott Mead Vickers BBDO, breaks today with support from radio and print activity.

It follows on from Birds Eye's sponsorship of ITV1's 'Ant and Dec's Saturday Night Takeaway', which started on February 16.

Suggs first appeared in a Birds Eye ad in September to support the launch of its Omega 3 fish fingers.

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Released: 03 March 2008

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Credits

Client
Birds Eye
Ben Pearman, marketing director
Agency
Abbott Mead Vickers BBDO
Creative director
Peter Souter
Agency planners
Bridget Angear
Ben Worden
Production company
Outsider
Post-production
The Mill
Media agency
Carat

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