Subaru 'it's here' by MCBD

2.8 12 Votes

Miles Calcraft Briginshaw Duffy has created an enchanting 30-second TV spot to support the launch of its first diesel car.

The ad features a series of scenes, including a rally special stage and a rain-sodden urban flyover, over which a voiceover intones: "Subaru has been here".

The final shot shows an empty petrol station forecourt and a diesel pump, while the voiceover says: "But Subaru has never been here until now."

The ad then shows the Subaru Boxer Diesel model coming into view as the spot ends with line "It's here".

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Released: 03 March 2008

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Credits

Client
Subaru
Agency
Miles Calcraft Briginshaw Duffy
Writer

Malcom Duffy
Art director
Paul Briginshaw
Planner
Andy Nairn
Media agency
ADK Tokyo
Director
Jorn Threlfall

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