Trident 'fresh' by JWT

3.8 46 Votes

JWT is attempting to "mess with your head" in a new TV campaign promoting Trident Fresh, in which a man enters a magical world after chewing on some Trident gum.

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Keywords:

JWT, Trident, Traktor, Television

Released: 24 July 2008

Related Creative:

Credits

Project
Fresh
Client
Phil Rumbol, UK  marketing director, Cadbury
Brief
Bring to life the experience of chewing Trident Fresh in a "mess with your head" way
Creative agency
JWT London
Writers
Darren Keff, Phillip Meyler
Art directors
Darren Keff, Phillip Meyler
Planner
Lex Robinson
Media agency
Starcom MediaVest
Media planner
Suzanne Perry
Production company
Partizan
Director
Traktor
Editor
Final Cut
Post-production
The Moving Picture Company
Audio post-production
Wave
Exposure
Online, national TV

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