Ford Kuga 'canvas' by Ogilvy Advertising

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Ford Europe is using the Champions League final to launch a TV campaign, created by Ogilvy Advertising in London and Stockholm, to launch the four-wheel drive "crossover" car Kuga.

The campaign, which is aiming to position the car as a competitor to Toyota's Rav4, will roll out across 21 markets.

Ford is spending a massive £30m on the campaign, with around £6m of that in the UK market.

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Released: 21 May 2008

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Ford Kuga
Oglivy Advertising in London and Stockholm
Nicolai Fuglsig

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