Cadbury's Creme Egg 'mousetrap' by Publicis

3.8 16 Votes

A total of 225 Creme Eggs are gooed in this 20 second ad, the final spot in the series leading up to Easter.

The ad begins with a crowd of unwrapped eggs lined up waiting on mouse traps and chattering away until a big wrapped Creme Egg enters.

The eggs fall silent as the lead egg unwraps and then leaps into the crowd shouting "goo" as he sets off all the mouse traps and Creme Eggs splatter everywhere.

It ends with the strapline for the campaign "Here today, goo tomorrow".

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Released: 19 March 2008

Credits

Client
Cadbury
Agency
Publicis
Copywriter
Matt Anderson
Steve Nicholls
Art director
Matt Anderson
Steve Nicholls
Planner
Jeremy Thorpe-Woods
Media agency
Starcom
Director
Chris Cairns
Partizan

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