Mini Babybel 'tiny factory' by RKCR/Y&R

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Babybel reveals its tiny factory in this playful ad, which is designed to communicate that Mini Babybel is real cheese.

The spot begins with a shot of green fields and then pans down to reveal a miniature factory where tiny men are hard at work creating the cheeses, which are giant compared with them.

When the Mini Babybel is completed it is rolled out into the fields where it is found by a regular-sized family enjoying a picnic.

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Released: 19 March 2008

Credits

Client
Mini Babybel
Agency
RKCR/Y&R
Creative director
Mark Roalfe
Copywriter
Helen Board
Art director
Matt Lever
Production company
FrancoAmerican Films
Director
James Haworth
Post Production
MediaLab, Paris
Audio post-production
Wave

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